Privacy Policy

EQUA ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at equa.work or use the EQUA AIMMS platform.

1. Information We Collect

Information You Provide

We collect information you voluntarily provide when you:

• Contact us or submit an inquiry through our website, including the AIMMS Operations Assessment form
• Subscribe to our communications
• Use the EQUA AIMMS platform as an authorized user

This may include your name, email address, organization, role or title, industry sector, facility or operating region, free-text descriptions of your maintenance workflows, one primary delay, up to two other contributing delays, and any other information you choose to provide. Please do not submit passwords, sensitive personal data, export-controlled information, or confidential operational records through our forms.

Information Collected Automatically

When you visit our website, we may automatically collect:

• Device information (browser type, operating system)
• IP address and general location data
• Pages visited and time spent on our website
• Referring website or source

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and requests, including assessment scheduling
• Provide, maintain, and improve our services
• Send you relevant communications about our products (with your consent)
• Analyze website usage to improve user experience
• Protect our website and services from abuse
• Comply with legal obligations

3. Information Sharing

We do not sell your personal information. We may share information with:

• Service Providers: Third-party vendors who help us operate our business, such as cloud hosting and content delivery (Cloudflare, Inc.), website analytics (Google Analytics, provided by Google LLC), abuse prevention (Cloudflare Turnstile), and email delivery services used to route your form submissions to our team
• Legal Requirements: When required by law or to protect our rights
• Business Transfers: In connection with a merger, acquisition, or sale of assets

4. Data Security

We implement appropriate technical and organizational measures to protect your information, including:

• Encryption of data in transit and at rest
• Access controls and authentication
• Regular security assessments
• Employee training on data protection

Our platform is built on enterprise-grade cloud infrastructure with industry-standard security controls.

5. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements.

6. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Opt out of marketing communications
• Data portability

To exercise these rights, please contact us using the information below.

7. Cookies, Analytics, and Tracking

We use cookies and similar technologies to:

• Remember your preferences, including your analytics consent choice
• Understand how you use our website
• Protect our forms from automated abuse
• Improve our services

Our website uses Google Analytics 4 for aggregate usage analytics. Analytics measurement runs only after you accept it through the cookie notice; you can decline and continue with essential cookies only. Cloudflare Turnstile is used on our forms to prevent automated abuse and may process your IP address and browser signals as a strictly necessary security function. You can also control cookies through your browser settings. Note that disabling essential cookies may affect website functionality.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

9. Children's Privacy

Our services are not directed to individuals under 16 years of age. We do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes by posting the new policy on this page with an updated "Last Updated" date.

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

Email: privacy@equa.work
General Inquiries: AIMMS@equa.work