Privacy Policy

EQUA AI Inc. ("EQUA," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at equa.work or use our AIMMS platform (collectively, the "Services").

1. Information We Collect

Information You Provide Directly

We collect information you voluntarily provide when you:

• Request a demo or contact us through our website forms
• Subscribe to our communications or newsletter
• Use our AIMMS platform as an authorized user
• Communicate with us via email or other channels

This information may include:

• Contact Information: Name, email address, phone number
• Professional Information: Company name, job title, industry
• Platform Data: Information about your current systems and operational challenges
• Communications: Any other information you choose to provide in messages or forms

Information Collected Automatically

When you visit our website, we may automatically collect:

• Device Information: Browser type, operating system, device type
• Network Information: IP address and general geographic location (city/country level)
• Usage Data: Pages visited, time spent on pages, referring website, click patterns
• Technical Data: Screen resolution, language preferences

Technologies We Use

Technology	Purpose	Provider
Google Analytics 4	Website analytics and usage patterns	Google LLC
Cloudflare Turnstile	Bot protection and form security	Cloudflare, Inc.
Essential Cookies	Website functionality and preferences	EQUA AI Inc.

You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality.

2. How We Use Your Information

We use the information we collect to:

• Respond to Inquiries: Process demo requests and respond to your questions
• Provide Services: Deliver, maintain, and improve our AIMMS platform
• Communicate: Send you relevant information about our products and services (with your consent where required)
• Analyze and Improve: Understand how our website is used and improve user experience
• Security: Protect against fraud, abuse, and unauthorized access
• Legal Compliance: Comply with applicable laws and regulations

Legal Bases for Processing (Where Applicable)

We process your personal information based on:

• Consent: When you have given explicit consent (e.g., marketing communications)
• Contract: When processing is necessary to fulfill a contract with you
• Legitimate Interests: For our legitimate business interests, such as improving our services
• Legal Obligation: When required by applicable law

3. Information Sharing and Disclosure

We do not sell your personal information. We may share information with:

• Service Providers: Third-party vendors who help us operate our business, including cloud hosting providers, analytics services, and email delivery platforms. These providers are contractually bound to protect your information.
• Legal Requirements: When required by law, court order, or government request, or to protect our legal rights
• Business Transfers: In connection with a merger, acquisition, reorganization, or sale of assets, with appropriate confidentiality protections
• With Your Consent: In other circumstances where you have given explicit consent

4. Data Security

We implement appropriate technical and organizational measures to protect your information, including:

• Encryption of data in transit (TLS/SSL) and at rest
• Access controls and authentication requirements
• Regular security assessments and monitoring
• Employee training on data protection practices
• Secure cloud infrastructure with enterprise-grade security controls

While we take reasonable measures to protect your information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

5. Data Retention

We retain your personal information only as long as necessary to:

• Fulfill the purposes for which it was collected
• Provide our Services to you
• Comply with legal obligations and resolve disputes
• Enforce our agreements

For demo requests and sales inquiries, we typically retain information for 24 months from your last interaction, unless you request earlier deletion or we have ongoing business relationship.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal retention requirements)
• Opt-Out: Unsubscribe from marketing communications at any time
• Data Portability: Request your data in a machine-readable format
• Object: Object to processing based on legitimate interests

To exercise these rights, please contact us at [email protected]. We will respond to verified requests within 30 days (or as required by applicable law).

7. California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to know what personal information we collect, use, and disclose
• Right to delete your personal information
• Right to opt-out of the "sale" or "sharing" of personal information (we do not sell your data)
• Right to non-discrimination for exercising your privacy rights
• Right to correct inaccurate personal information
• Right to limit use of sensitive personal information

To submit a request, email us at [email protected] with "California Privacy Request" in the subject line.

8. European Economic Area, UK, and Switzerland

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, additional protections may apply under the General Data Protection Regulation (GDPR) or UK GDPR:

• You have the rights described in Section 6 above
• You may lodge a complaint with your local data protection authority
• We will only transfer your data internationally with appropriate safeguards in place

Data Controller: EQUA AI Inc., 1111B S Governors Ave, Dover, DE 19904-6903, United States

9. Canada

If you are located in Canada, your information is protected under the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial laws. You have the right to access, correct, and request deletion of your personal information by contacting us.

10. International Data Transfers

EQUA AI Inc. is based in the United States. If you access our Services from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate.

We ensure appropriate safeguards are in place for international transfers, including standard contractual clauses where required.

11. Children's Privacy

Our Services are not directed to individuals under 16 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

12. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any information.

13. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes:

• We will update the "Last Updated" date at the top of this policy
• For significant changes, we may provide additional notice (such as email notification)

We encourage you to review this policy periodically.